• Jong il, Choi
  • 031-8060-2547
  • 64, Pangyo-ro 255beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea

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Information

  • ANIMATION Animation
  • CHARACTER Character
  • Platform
    Mobile,PC,Theater,TV,Online,Book
  • Genre
    Kids
  • Stage
    Service
  • Production Year
    2010
  • Run-time
    Full length: 5 seaso
  • Target
    3-7age

Introduction

program that tells the story of a little bus Tayo working as a bus in Seoul City.

Main Part: 2010, 2011, 2014, 2015, 2018/26 Flight 11 Minutes × 5 Seasons / 3DCG
Spinoff: 2013, 2016 / 13th Edition 5 Minutes × 2 Season / 3DCG
Theater Edition: 2016/48 minutes


 ‘Tayo the Little Bus’ is a kids TV Series animation that makes kids learn about friendship, cooperation and consideration and naturally develop social skills through watching experiences and disturbances of little buses and their friends.

As ‘Tayo the Little Bus’ launched in EBS, South Korea’s public TV, for the first time, it simultaneously won No.1 viewer rating. Also, it won various business achievements like launching more than 600 Tayo character merchandises, 120 licensing contracts, and winning the first place in in toy sales for six consecutive months.

In 2014, 40,000 people gathered at the Gwanghwamun for ‘Tayo the Little Bus’ event.

  • Royalty : 7.5billion won($6.7million) per year
  • Number of Merchandising Products : 1,100 types
  • Number of Character License Contractors : 170 companies
  • 1 viewer ratings in EBS (Korea public TV) on the day of launching
  • Awarded Minister of Culture and Sports Prize for Character at Korea Contents Award (2011)
  • First Korean animation to win Best Picture Award at Asian TV Awards (2012)
  • Awarded Minister of Culture and Sports Prize for Character at Korea Contents Awards (2012)
  • Awarded Presidential Award for Animation (2013)
  • 40,000 people gathered at the Gwanghwamun for ‘Tayo the Little Bus’ event (2014)
  • Awarded Presidential Prize for Character at Korea Contents Awards (2014)
  • Selected as the Mascot of Seoul Public Transportation Day (2014)
  • Winner of Brand of the Year; Special Award (2014)
  • Awarded Minister of Culture and Sports Prize for Character at Korea Contents Awards (2015)
  • Awarded Minister of State Prize for Character at Korea Contents Awards (2019)
  • Accumulated views of about 13 billion views for Tayo Youtube Channel (2020)