SketchOn Inc.

Product concept:

There are many ways we can express ourselves – through our outfit, make-up, hairstyles or… tattooing. Yet, tattoos are the subject of taboo and there is still a lot of prejudice against such form of self-expression. In some countries, for example South Korea, tattooing is illegal. These taboos and prejudices were one of the reasons why we decided to make Prinker. We wanted to color outside the line. At SketchOn our goal is to give people a new tool of self-expression that they can be used safely, painlessly, quickly and without regrets. Prinker offers an enhanced way to show - at that very moment - who you are or who you want to be, what you like, what you believe in or how you feel. We hope that with Prinker people will be able to everyday “Color their way” and simply have fun.

Prinker combines the analog experience of the past and today’s digital experience. That’s what makes it enjoyable for everyone regardless of age or gender. Prinker is an amazing marketing and advertising tool. Prinker has also a great potential among young females seeking new ways for self-expression.

Our team designed Prinker to make a virtue of necessity. We believe our solution has a potential to create a new market. Market, which goes beyond the traditional body painting and covers areas on the borderline to other sectors such as beauty, fashion, information transmission or even healthcare.

Prinker ecosystem:

Prinker, a temporary tattoo solution created by our team, includes a portable Prinker device, which is about two times the size of a computer mouse, cartridges with in-house developed ink made from certified cosmetics ingredients and Prinker smartphone application used to access the content/images which can be "tattooed". Additionally, we plan to operate an online platform which will be used by users to upload, exchange and trade their unique designs that can be applied to skin by using Prinker device.