Information
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Character
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- Platform
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ETC(Stationery)
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- Genre
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ETC(Illustration)
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- Stage
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Developed
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- Production Year
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1994
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- Run-time
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- Target
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Introduction
'Blue Bear' was born on the last day of the Blue Mountain Festival. The seven rainbow fairies gave him seven special gifts: courage, health, intelligence, love, curiosity, friendship, and happiness.
'Blue Bear' was born on the last day of the Blue Mountain Festival. The seven rainbow fairies gave him seven special gifts: courage, health, intelligence, love, curiosity, friendship, and happiness. His parents let him travel the world for 180 days after he turned one, and there he met sub-characters such as William, Toddy, and Dangtong to create a rich story. Blue Bear has been selected as one of ten “Characters of the Year” and has won a Prize of Excellence in the Korea Contents Awards (in 2001 and 2002, respectively), being recognized as a prominent character in Korea. Blue Bear has been licensed to a wide range of industries including stationery, gifts, automotive supplies, dog apparel, sleepwear, bedding, jewelry, and mobile games. Blue Bear products have been sold in more than 140 overseas stores in 29 countries in the Americas, Asia, Europe, and Africa. Blue Bear is a strong character with proven experience. A unique case, it was first recognized in the US market and re-imported to Korea.
1994.04 Blue Bear launched
1997.09 100th overseas shop opened & hit in the US
2000.06 $3.53 million in exports
2001.12 Blue Bear was selected as the best 10 character of the year (Ministry of Culture & Tourism)
2002.12 Blue Bear won 2002 character award (Ministry of Culture & Tourism)
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