Studio W.BABA Co., Ltd.

In the world, there exist more B-grades than A-grades. Animation B Family offers solace and joy through a variety of characters, providing a glimpse into the charming daily lives of B Family characters.

Length: Full HD & 3D Animation, 1 minute 30 seconds, 104 episodes Language: Non-verbal Target Audience: Ages 10 and above Genre: Comedy < Expanding New Media IP in the Global Market | B Family >

< Business Viability and Uniqueness >

• Currently used as the primary marketing character for Busan Bank in 2022.

Character brand with over 150 released products Material enhanced to fit the new media format and comedy elements Diverse business expansion including games, VR, and performances Selected as a GICON 2019 CG project support project < Content Highlights >

Effective communication through non-verbal dialogue, music, and sound effects Character design that appeals to various age groups, conveying the story through music, movements, and more without the need for spoken dialogue, making it easily understandable worldwide. Popularity in both domestic and global markets Gaining popularity not only in South Korea but also in global markets such as China and Vietnam. Exploring market entry in India and worldwide based on past success. While primarily targeting females aged 10-20, B Family is popular among all age groups due to its delightful and cute characters and high communicative power even without dialogue. Engaging in various corporate and licensing activities Boosting character credibility and recognition, increasing sales, and assisting in product diversification.

Various forms of short-form content Actively responding to worldwide trends.

Providing short video content on various platforms such as Instagram, TikTok, for promotional and marketing purposes.

Utilizing short-form content trends actively Engaging with fans on various platforms, delivering easily accessible content quickly.

◆ Domestic and International Business Viability

○ Domestic regional character business activities

• Selected as the representative character for BNK Busan Bank, leading to the release of financial products using character content targeting the MZ generation.

• Contributed to regional specialization as the representative character for Gwangju apartments (IPARK, PRUGIO).

• Engaged in activities as the representative character for Gyo-dong rice and Kim Snack.

Domestic broadcasting and licensing business

• Continuously releasing various video content on platforms such as YouTube, TV channels like Animax, JTN, and on social media platforms like Instagram and TikTok since September 2020.

• Released 150 SKU products in categories like lifestyle, beauty, and fancy goods in offline stores, sold in major retailers (Homeplus, E-Mart, Lotte Mart, Olive Young, etc.).

○ Expansion of international licensing business

▶ China

• Signed contracts with SANFU and MiniSow.

• Pre-ordered 170,000 plush dolls and received a 200 million KRW deposit.

• Opened an offline store in Guangzhou.

• Collaborated with famous business complexes in China to open a B Family art exhibition.

• Developed and promoted the B Family Android app.

• Signed contracts with China's top 3 household goods brands.

• Signed contracts with China's top 2 slipper sales brands (Ningbo Bales Textile Co., Ltd.).

• Signed a contract with China's top 1 hat sales brand (Yiwu Shangxin Apparel Co., Ltd.).

• Collaborated with KAPPA in China for various clothing items.

▶ Vietnam

• Signed a contract with POPS, an OTT and YouTube channel with 13.2 million subscribers.

▶ Other Businesses

• Collaborated with the special forces production company "Dragon Fly" to create the B Family game, "Bvengers," which achieved 200,000 downloads.

• Achieved the top ranking for downloads in Southeast Asia.